Customer Discovery and Problem Validation
Ask about specific moments, not opinions: “Tell me about the last time this happened.” Listen for workarounds and emotional spikes. Capture exact phrases. These truths become your copy, features, and priorities—the heartbeat of Essential Skills for Aspiring Entrepreneurs.
Customer Discovery and Problem Validation
Use a simple canvas: jobs customers try to get done, pains blocking progress, gains they crave. Rank by severity and frequency. Essential skills grow when you solve painful, frequent problems people already spend time or money addressing.